Last year JURA Elektroapparate AG, headquartered in Niederbuchsiten, Switzerland, achieved a turnover of CHF 579.9 million, representing a growth of 6.9%. The increase resulted from the sale of 448 000 coffee machines – 50 000 more than in the previous year. "This was partly due to a rise in demand during lockdown," explained CEO Emanuel Probst at today's press conference. "Coffee is regarded as a basic need by people all over the world." And thanks to JURA, there are now many more ways to enjoy it. Probst presented the new Z10 model, which offers not only hot-brewed coffee but also cold brew specialities at the touch of a button. "We're creating a whole new market segment," said the CEO. JURA's general aim is to further accelerate the pace of innovation. Key to this is the innovation centre JURA Campus, currently being built in Niederbuchsiten, Switzerland.